Instagram Testing Subscriptions Feature to Help Creators Generate Monthly Revenue

Instagram Testing Subscriptions Feature to Help Creators Generate Monthly Revenue
Instagram Testing Subscriptions Feature to Help Creators Generate Monthly Revenue

Instagram plans to add a subscription feature where creators can earn money on social media. With the release of creator subscriptions, users may have to pay to view News or access other content or media from creators in a Meta (formerly Facebook) operating system. The Apple App Store’s Instagram list in the US and India now features the Instagram Subscription section under the in-app Purchases section, which suggests a comprehensive launch of the paid feature. Some social media users have confirmed on Twitter that a new in-app purchase option has also emerged in the United Kingdom.

Previewed by TechCrunch, the Instagram iOS app is updated with a new in-app purchase called Instagram Subscriptions at prices between $ 0.99 (approximately Rs. 73) and $ 4.99 (approximately Rs. 360) in -US. It is also live on the App Store India again, with a price tag of Rs. 89 per month. New subscription details are displayed along with Instagram badges.

The first Instagram subscription The in-app subscription was added to the US Instagram App Store on November 1 at a price of $ 4.99, a TechCrunch report adds, citing Sensor Tower analysts. In-app purchases of $ 0.99 were added on November 3, added.

Few users have suggested via Twitter that new subscription programs are listed in the UK App Store as well. However, Instagram has not yet officially announced the release of this in-app purchase. Movement may allow content creators and creators of the image sharing app to sell access to special content.

Twitter introduced a similar feature earlier this year called Super Follows that will allow creators to make a monthly income by sharing content only with their subscribers and followers. In February this year, the company unveiled the plans, and in September it was introduced to iOS users in the US and Canada in the first phase. Under the plan, creators can set up a monthly subscription of $ 2.99 (approximately Rs. 220), $ 4.99 (approximately Rs. 360), or $ 9.99 (approximately Rs. 730) per month.

Instagram is readying the launch of a new subscription feature — through which creators and influencers can earn money, according to Instagram’s App Store listings on iOS. This development has come after Instagram head Adam Mossier earlier this year, said that the company was exploring subscriptions.

According to a report by TechCrunch, a new “Instagram Subscriptions” category can be seen under the “In-App Purchases” section for the Instagram App Store listing. Instagram Subscriptions are priced at Rs 89 per month, though keep in mind this might not be the final price when the service rolls out or goes live.

The new subscription option is visible along with Instagram Badges that users can buy to gift creators during live sessions.

Instagram Subscriptions is expected to be similar to Twitter Blue where fans can get access to exclusive content. Sensor Tower confirms the first “Instagram Subscriptions” in-app purchase was added to its US App Store listing on November 1 at the price point of $4.99. The $0.99 in-app purchase was added a couple of days later, on November 3.

Further, reverse engineer and tipster Alessandro Paluzzi through a series of tweets informed that Instagram is testing a subscribe button that will appear on a creator’s profile. This means that fans can subscribe and get access to exclusive content like stories and live videos.

A special member badge will also appear next to your username whenever you DM (direct message) the creator or comment on their posts. This badge is expected to make interactions prioritised with the creator.

It is worth noting that creators will be able to monitor their approximate earnings, active members, and expired membership, as per the report by TechCrunch. Instagram will also let creators customise their subscription name and price. And fans can always cancel anytime they want.

Meanwhile, a growing number of social media companies, like TikTok, Snapchat, Pinterest, YouTube, and Twitter have also launched their own creator subscription platforms.


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