Google’s new rival Brave, the maker of the ad-blocking browser, on Tuesday, unveiled its private search engine-based search beta, which is the first step in creating a product that can compete with the Google titan market. Brave Search will become the default search engine in the Brave browser over the course of the year.
Unlike other new search engines, which often republish results from Google and Bing for Microsoft, Brave builds an independent web index. Bold Search will be based on Bing in some areas, such as images, where the results are not good enough. And with regular searches, Brave can meet Google’s results for people who enable-feature when told.
Initially, Brave Search will not show ads – the main way Google makes money from its search results. Later, it will offer free, ad-sponsored search and paid-free option-free.
Taking Google is a huge undertaking. More than 92% of searches go through Google, according to statistics company StatCounter. Bing is less than 3% away. But there may be an opportunity as Google comes under intense pressure to protect consumer privacy and as governments around the world step up their antitrust research. Public opinion, legal and legal action can help smaller opponents take over the Big Tech.
Finding more people using Brave Search is crucial to its success, said CEO Brendan Eich, who led Mozilla and Firefox before partnering with Brave. “Users are critical to improving our search,” with their combined actions directing Brave servers to high-quality websites Brave Search should scan and index its results, he said.
Brave is not the only company targeting Google’s core business. DuckDuckGo, which provides a privacy search engine and mobile browser, said this month that its annual revenue now exceeds $ 100 million and that it plans to launch a desktop browser.
DuckDuckGo, along with Yahoo, Ecosia, StartPage, Qwant and other small search engines, also store search results from Microsoft Bing and Google in partnership with major search companies.
Google did not immediately comment on this matter. However, it has described its efforts to provide accurate search results and to reduce incorrect information, especially COVID-19 data, in recent blog posts.
Brave built its own search engine with Tailcat, which acquired earlier this year from German Hubert Burda Media. Tailcat is designed to deliver search results without user login or to create profiles.
Brave launched its first browser five years ago. Now available for Windows, MacOS, Android, iOS and Linux.
The company has grown its user base to 32 million people each month. Eich expects to reach 50 million by the end of the year.
Piggybacking off Google search results
It requires great resources to browse the entire web to find information, build a reference for that information, and then evaluate the positive results of a given search query. The liver does not create a search index alone, however.
Instead, the startup completes the task with the help of Brave users who, when they get into data sharing, can provide Brave data about what they want and what they click on search results, Eich said. That “click” data is unknown because it cannot be tracked by individual users, he said.
Clicking on data clicks is similar to how Microsoft used Bing – which resulted in Google charging that Bing copying Google search results. In 2011, Google manually indexed its search results to show some search results such as “hiybbprqag.” Google employees search for these terms on computers using the Microsoft Internet Explorer browser that uses the Bing Toolbar extension. Bing, in some cases, will start recommending the same pages that were the result of Google search.
Eich, like Microsoft, says there is nothing wrong with using user data to click this way. He also says that more advanced machine learning technology works than just copying from Google’s search engine.
“Instead of copying, we prefer reading, because we believe it is straightforward. Electronic learning programs not only copy, they integrate and improve,” Eich said. “Brave Search is the first machine learning program.”
With regard to Bing, Eich said that Microsoft “got that hlybbprqag result in their index by Googlers by clicking the link for non-fraudulent results or Bing deleted the non-clicking results blindly.” The first one says “it’s like a fraudulent search,” he said, when people try to manipulate search results by clicking on the results they want to see the highest. A second chance would show that click-through data was not properly tested. “We will not reprimand blindness,” Eich said. Microsoft declined to comment.
Blocking ads and tracking
By default, Brave removes ads from the web and blocks website code that can track your online behavior. Blocker Blocker is a feature of rival browsers such as Apple Safari, Mozilla Firefox and Microsoft Edge. Chrome, developed by Google, also works on privacy controls.
Users can opt for the Brave ad program, a privacy-based option that returns a portion of the money to its users using Brave cryptocurrency, called the Basic Attention Token. Publishers of YouTube or Twitch websites and videos can also sign up to receive payments from Brave users.
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