After months of testing, Facebook’s only audio version of Clubhouse will finally be available to US iOS users, the company said during an announcement to be launched Monday.
Live Audio Rooms may be officially launched, but that offer, along with the arrival of the Facebook podcast service on the platform, is not yet open to all creators.
The release appears to take place in categories: only celebrities, politicians, and other members of the public, as well as a select group of 12 Facebook groups, can hold live chats to begin with, and the podcasts will present a collection of first podcasts. .
The company plans to increase host hosting, so other teams can also host live audio chambers. But they will need to be in the United States, verify well-accounted accounts, and use social profiles or Facebook pages on iOS. Eventually that too will be comfortable, allowing anyone to grab a bedroom.
While managers have to wait, the public will not. Joining or listening to a public room or podcast is open to all Facebook users from this week. Rooms owned by private groups will also be open to members.
According to the Facebook blog, Live Audio Rooms debut has programs that include the following:
• TokiMONSTA, Grammy-nominated electronic music artist
• Defender Russell Wilson
• Editor, producer and journalist Rosa Clemente
• Omareloff, sports streamer and online personality
• Public businessman Amanda Nguyen
“And that’s just the beginning. You can also expect to see audio booths from other people, from D Smoke, Kehlani, Reggie Watts and Lisa Morales Duke, to Dr Jess, Bobby Berk, Tina Knowles-Lawson, Joe Budden and DeRay Mckesson,” the company added.
The interior of the room will appear familiar to existing Clubhouse users. In any case, profile pictures fill the top of the screen with the audience below, and there is an interface that allows people to “raise their hands”.
But there is also a difference, from the subtleties – the ring around the person who is currently speaking, for example, shines in the shade associated with Facebook blue – to make it clearer. On Facebook, the capture icons are larger than the audience and verified test marks are visible. There is also an intermediate section describing the speakers, up to 50.
The way the rooms are shared and visited also takes on the style of Facebook. As with other platform events, users can see live audio rooms in news feeds or group posts. Users can see friends who have joined or are planning to join certain chats, which can be a powerful way to improve access to a platform with 2.85 billion monthly active users. Live audio room notifications and chat reminders for interested people that will serve as other Facebook alerts.
And like other content on the platform, users can “like”, “capture” or add another Facebook emoji. In addition, the company also offers paid “star” images that not only explode on the screen, such as Facebook Live, but which puts the paying user in a special area called the “front row”, so that managers can see and advertise them.
Facebook’s push to allow for fundraising also extends to audio chambers, which can act as a telethon with features such as a direct donation and a progress bar.
Despite these ideas, the new service mimics the Clubhouse in some ways, at least in its core function. But spiritually there is a difference between the two.
One of the cool things about Clubhouse is that the accounts of celebrities are the same for everyone, and they go in and out of conversations like everyone else. It adds to the visual sense of intimacy, as if there were a small wall between celebrities and their fans.
Facebook options seem to keep digital velvet threads strong – although, in particular, the reasons may be plausible. Known for bad players and false information allowed to spread on the platform, the company needs to take things like serious verification and carefully look at how it builds conversations. However, it is unclear how subscribers will react to this.
It is also unclear how the company plans to balance this type of content, which would be important in preventing the spread of false information and false information. The ad did not provide clues, but Facebook moderators should stick together.
After all, audio and video content often sounds more than a simple written word, and unlike Clubhouse – which restricts conversations to 5,000 listeners – there is no limit to the size of a Facebook room. . At the moment, it looks like methods designed to keep people watching on the platform and improve their health and upbringing will also work in live audio rooms.
Either way, the communications company is moving forward with this and other “plans to bring audio information to Facebook,” he said.
Attempt includes new podcast service, as well as upcoming podcast features such as capturing and sharing short clips, enabling closed captions, and creating multiple social podcasts.
Facebook called the two efforts “just the beginning of our audio tour” and, indeed, later this year the company plans to launch an abbreviated audio recording service called Soundbites. It will soon also begin testing other programs, such as middle listening and video background audio.
The work shows that the technology company is facing a growing list of multimedia and multimedia priorities, with audio joining other focus on video – both on its main platform and on Instagram, now offering a wide range of services. and video features – while other branches of the company pursue the unpopularity of the tax collectors we see and the reality.
Facebook seems to be willing to have as many conversations as possible across as many platforms as possible, until everything that the public reads, hears, sees, talks, and experiences carries with Facebook Imprimatur. It may sound like a dystopian idea, but with a state-of-the-art technology that earned 48% to $ 26.2 billion in the first three months of 2021 alone, the company has the resources to try – and obviously, when it comes to emulating other platforms, and will.
Facebook, in turn, launches Facebook Clubhouse
Following Spotify and Twitter, Facebook also launched live audio interviews with the official launch of the “live audio chamber” tool in the United States.
Last April, the Zuckerberg-led company announced a series of planned investments in new audio products and new podcast media, a move aimed at competing with the popular Clubhouse app.
Indeed, “Live Audio Rooms” will allow users to listen, participate and chat during live chats led by community members or certified content creators on the platform.
“Community officials can invite friends, fans, other certified members of the community or another listener to the living room to be the speaker. The editor can invite speakers before or during the conversation. “There are 50 speakers at a time and there is no limit to the number of listeners,” the company said in a statement.
At the same time, Facebook is also announcing the launch of its podcast service where it is especially possible to listen to the podcast while continuing to browse the platform without interruption or even if the phone screen is turned off.
Currently, “Live Audio Rooms” is reserved for listeners and speakers in the United States, but Facebook plans to expand its audio products worldwide in the coming months.